Our Animated Logo

The Process

Step One: The Logo!

The rumors are true, to animate a logo you must first acquire one. We knew we wanted two things, a cat and a star. After many attempts in a sketchbook it got narrowed down to two which we refined. We considered the shape language and how each logo looked sized down and finally landed on the logo we use today!

STORY BOARDING

Story boarding is an important part of our motion design process. A good plan with excellent execution is the quality service we can guarantee.

Below you can scroll through our storyboards and see how it translated into the animated logo we have now!